Products & Services
There are many factors influencing business growth. Some you can influence, others you can’t. Companies can easily fall into the trap of spending money in areas where their influence is reduced, and this limits their growth.
We help clients identify ‘turning point opportunities’ through advanced insights and analytics. We find the spaces where insights have the most potential to offer growth.
Insight Creation
There are many factors influencing business growth. Some you can influence, others you can’t. Companies can easily fall into the trap of spending money in areas where their influence is reduced, and this limits their growth.
We help clients identify ‘turning point opportunities’ through advanced insights and analytics. We find the spaces where insights have the most potential to offer growth.
Insight Creation
- Market sizing and opportunity evaluation.
- Brand: equity, positioning, tracking, advertising testing.
- Consumer: segmentations, life cycle, mapping.
- Customer experience: satisfaction measurement, mystery shopping, shop-along, decision making maps, customer journeys.
Insight Transformation
- Optimizing marketing investments based on insights.
- Workshops to facilitate transformation of insights into impactful business decisions.
- Structured training of how to use available information for
business planning.
We are able to recommend, design,set-up, manage and analyze all
of the above studies, across quantitative and qualitative methodologies.